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A Dog A Day

 
 

A Dog A Day: A National Rescue Program

Role | Partnership & Launch Strategy

At Wild One, we believe pets are family, and every single pup deserves to have one. To honor this, I developed the brand’s first national philanthropic rescue program, A Dog A Day, with the goal of rescuing a dog a day by 2024.

 

About the Program

Life is better with dogs, but some pups have yet to find forever families.

To make an impact, Wild One connected with a network of animal rescues across the U.S., specifically in regions with high levels of animal abandonment and neglect, to rescue one dog a day by 2024.

Through sponsorship, product donation and spotlighting, Wild One works to support the care for dogs across the country, so pups everywhere can get a fresh start.

 
 
 

Partners

With the brand’s awareness expanding nationwide, our goal for the A Dog A Day program was to give this initiative the same reach. To do this, we identified the regions within the U.S. where dog abandonment, neglect, care and advocation could use the most support. In doing so, we in identified the following 4 partners:

Badass Animal Rescue
Brooklyn, NY

The Labelle Foundation
Los Angeles, CA

Black Dog Animal Rescue
Cheyenne, WY

Houston Pets Alive!
Houston, TX