Launch Strategy

To get people #DoingThings, the brands produced regional dog jogs in Austin, Dallas, Houston, New York, Los Angeles, San Francisco, Nashville, Boston, D.C. & Chicago. For promotion, we developed a digital giveaway of $2,000 in product to be housed on a dedicated landing page along with event details.

For the month leading up to the event, we drove traffic and entries to this page to learn more, sign-up and shop the co-merchandised collection.

Influencers Partners

To spread the word about our regional event, we partnered with influencers in each market to help us create content and garner attention.

With the creation of a dedicated lookbook, we gifted each influencer matching, co-merchandised outfits for themselves and their dogs.

For additional amplification, we secured content partnerships with key micro-influencers to use their imagery to promote the campaign and drive traffic to the giveaway.

National Events

With the help of OV and WO design, web and marketing teams, we worked to kick off each market event on August 28th across the U.S.

Events included co-branded step-and-repeats, Outdoor Voices & Wild One gift bags as well as food, drinks and portrait sessions for guests and their pups.

Within 24 hours, we generated more than 800k impressions on Instagram alone, resulting in an 8% growth in social following as well as a surge of UGC for both brands.