At Home With Wild One: A national TV campaign spotlighting pets & their people
Role | Creative direction
In celebration of National Pet Day, I developed the strategy, concepted and creative directed Wild One’s national TV and digital commercial, paying homage to pets, their people, and thoughtfully-designed essentials.
Creative Direction
As a brand built for pets & their people, the idea to capture the intimate moments between dog and human became the immediate focus behind our 2022 TV campaign.
In our 30-second spot, we told the story of how 4-legged and 2-legged family members cohabitate with the help of design-forward essentials that make walk, play, and treat-time easy.
We partnered with Wild One customer and Brooklyn-resident, Linda Bui, to showcase the daily routine of the modern pet parent, featuring parent, child and pet.
In order to capture our full assortment in an organic nature, we spent 12 hours with Linda and her family, in their home and around their neighborhood.
During this time, we honored the realness of their lives, paying witness to early mornings, playtime, mealtime and everything in between.
Brought to life in support by Michael Clarke & team Wild One.
