Isaac Mizrahi
Isaac Mizrahi ❤︎ Wild One
Role | Partnership Strategy & Creative Direction
A first-of-its-kind capsule collection, created with the legendary fashion designer, Isaac Mizrahi. Made for fashion lovers and diehard New Yorkers, the limited-edition collection pays homage to the iconic 90s fashion scene and NYC's quintessential style and spirit.
About the Campaign
For this collaboration, we wanted to unite an iconic New York fashion brand, Isaac Mizrahi, and Wild One to celebrate the spirit of New York with a nostalgic limited-edition collection of pet walk essentials.
Featured in the campaign visuals are archival runway pieces from the 80s and 90s as well as an exclusive bandana featuring original sketches from Isaac himself.
In addition to the campaign photos and video, we partnered with the designer to produce more intimate social content, featuring him at his Hampton’s home and around town with his dog in a day-in-the-life style video.
Key Channels & Press
In addition to traditional paid and organic channels, the campaign launched with a digital billboard in Times Square, as well as with featured press interviews with Isaac and Wild One leadership in WWD, Cosmopolitan & Refinery29.
““I took it back to my earlier days designing in New York City during the 90s. At that time, fashion played with a lot of patterns and bold colors, which I knew I wanted to integrate into these products.””
